“Rich media is so very exciting.”
So says Mobile Entertainment, who interviewed Paul Childs, Adfonic’s CMO, about his take on rich media. And we agree!
Rich media enables people to interact with elements of ads on their mobile devices, for example by swiping the screen to reveal new images, tapping the screen to expand ads, even shaking or tilting them to play games.
By encouraging consumers to spend time with brands through their ads, rich media components raise engagement levels among audiences. And they are star performers, increasing CTRs and eCPMs significantly, which is good news for advertisers, developers and publishers alike.
Paul’s view – that is, Adfonic’s view – is that we are rich media agnostic. We work with, and connect to, any platform and any provider, which is why we updated our platform in February to show high-impact rich media ad formats.
But this is just a summary. Take a look at the full piece on Mobile Entertainment – the importance of being rich media agnostic.