Welcome back to our ‘Getting to know’ feature. Every month, we profile one member of the Adfonic team based in one of our local offices around the globe. This month, we’re in Germany catching up with our GM Germany, Austria and Switzerland, Albert Pescheck, to ask him a few questions about himself and what he does at Adfonic.
1. So Albert, what does your role entail day-to-day?
It is very strategic, so I have to take a hands-on approach. My role entails directing the German market strategy, negotiating and closing deals with leading publishers and engaging with leading media agencies and direct clients on a daily basis. A key focus of my role is to further grow our German sales and business development team and spearhead mobile advertising innovation in the region.
2. What opportunities and challenges have you faced setting up Adfonic in Germany?
Germany has a solid economy, great brands across multiple verticals and innovative, forward-thinking decision makers. When we compare Germany to many other mobile markets it is more mature. There is fierce competition in the market for the mobile dollars but with Adfonic’s state-of-the-art products, powerful inventory and customer-oriented team we are in an excellent position to gain market share and make clients happy.
3. What’s your favourite thing about working for Adfonic?
The people, the spirit, the growth, and the view from HQ!
4. What’s been your biggest success/most rewarding moment working for Adfonic so far?
I can’t tell you yet as it’s still strictly confidential but it will change the German mobile marketplace in Q3/Q4.
5. What do you think is going to be the big theme in mobile in the second half of this year?
M-commerce will be a big story in Germany and how mobile advertising can stimulate mobile shopping both via performance and branding campaigns. According to the German Federal Trade Association already 31.7% of smartphone owners use their devices for online purchases.
Another theme will be around multi-channel tracking. Leads created through mobile advertising but converting online/POS and vice versa. And of course the good old UDID question.
6. What’s your favourite app?
British Airways (for business), and Alps Peak Finder (for play).
7. What’s your favourite film?
From Dusk Till Dawn
8. What’s your favourite place in the world?
My favourite city is London. In winter, I like to visit Lech am Arlberg, Austria, with its 50cm of fresh powder snow and blue skies, and in summer I like to visit Baa Atoll.