Welcome to our second Friday wrap-up of Adfonic blog posts which we’re calling the Mobile Advertising Mash-up from now on quite simply because we prefer the name.
So, here’s what we’ve covered recently in case you missed any of it…
The London Olympics have been years in the planning, but with just one week until the opening ceremony, some brands might be having last-minute thoughts about how to squeeze the most out of this huge opportunity. Enter rich media mobile advertising. Continue reading →
The Adfonic Global AdMetrics Report for Q2 2012: Android overtakes iOS to become the most popular platform for mobile advertisers
Often, the key to effective mobile advertising is to understand what drives the global marketplace. As consumers click ads or engage with brands through compelling rich media, they generate huge volumes of data. But without insight, it remains just that: data. It takes analysis to extract the value and turn it into useful information. This is why we’ve released the latest of our quarterly reports, the Adfonic Global AdMetrics Report for Q2 2012. Continue reading →
How much is the global mobile advertising market worth? According to the IAB, it’s $5.3 billion. That’s a very big pie, and mobile app developers quite rightly would like a slice of it. Continue reading →