The recent ‘secret announcement’ (evidently a new PR tactic) of Microsoft’s tablet device, called the Surface, has been causing quite a stir. Not only is this an intriguing new addition to the growing stable of tablet formats, it could more than double the installed base of tablet users – and the potential audience exposed to mobile advertising.
There are currently more Windows-powered devices in the world than Android or iOS combined. Not only is this a huge audience, it’s an audience that is already familiar with the Microsoft brand and may, with relief, move into the world of tablets without having to make the binary choice of Google or Apple. And, as they move seamlessly between work and home on their Microsoft devices this could be more consumers reached by advertising, more of the time.
Paul Childs, our CMO, contributed his ideas to Mobile Marketing Magazine, so visit their site to see how, below the surface, Microsoft’s tablet device could massively expand the app ecosystem – and with it, the potential for mobile advertising.