This is the first of our Adfonic Friday Wraps, where we summarise the tasty ingredients of the previous two weeks’ posts into one substantial blog bite. So, in case you missed them, here are the posts from the last fortnight:
To App or not to App: that is the IAB question
Do you like the freedom of the mobile web? Or do you prefer to cosy down with your mobile apps? If the former, you’d have voted ‘Disagree’ to the motion at the Internet Advertising Bureau (IAB) UK forum, that ‘in 2014 apps will be the primary way to access digital content.’ If the latter, you probably tended towards ‘Agree’. Continue reading →
Microsoft’s Surface will massively expand the mobile advertising audience
The recent ‘secret announcement’ (evidently a new PR tactic) of Microsoft’s tablet device, called the Surface, has been causing quite a stir. Not only is this an intriguing new addition to the growing stable of tablet formats, it could more than double the installed base of tablet users – and the potential audience exposed to mobile advertising. Continue reading →
INTERVIEW: Adfonic – the importance of being rich media agnostic
“Rich media is so very exciting.” So says Mobile Entertainment, who interviewed Paul Childs, Adfonic’s CMO, about his take on rich media. We agree. Continue reading →
The Adfonic Global AdMetrics Report: Advice for advertisers, prescriptions for publishers
Everyone likes reports. If they’re taken from a wide enough sample size they can provide meaningful insights into what’s driving industries, especially if they correlate with trends seen elsewhere. This is why we produced the Adfonic Global Metrics Report. Continue reading →
AppCircus en Barcelona: Estrategia de marketing
Hace poco el IAB valoró el mercado de publicidad móivl en $5.800 millones – un pequeño trozo de esta tarta gigante haría felices a los desarrolladores de apps. Continue reading →
Facebook’s App Center could become an Ad Network
We asked Wes Biggs, CTO of Adfonic, for his take on Facebook’s mobile strategy. His angle is that Facebook could be making a very smart move right now with its recently announced App Center, which showcases Facebook-enabled apps for Android and iOS. Continue reading →