It’s been quite a while since the last Mobile Advertising Mash-up, simply because we’ve been up to so much (Madison mobile DSP launch and Global AdMetrics Report in the same quarter). So, we have plenty to share this time, both posts we’ve written, and great posts we’ve read and bookmarked along the way. Here’s the pick.
If you want to see more, visit the Adfonic Delicious page, follow Adfonic on Twitter, or even take a look at our brand spanking new Scoop.it publication (subtitled “From RTB to DSPs, the ABC of smarter mobile advertising”), where we’ll always share them on the day we find them, along with a comment or two.
We’ve been writing this…
October 30th 2012 was a big day here at Adfonic: we released Madison, our mobile Demand-side Platform (DSP), into the world of mobile advertising. A DSP quite simply places more levers in the hands of advertisers and large agencies. First and foremost, this gives them direct access to Real-time Bidding (RTB) inventory. To find out more, read our press release and visit the new Madison mobile DSP pages on our site. And don’t forget to follow us on Twitter as we tweet all about Madison too.
Adfonic ‘did’ Movember last year, and it’s doing it again this year. It all started on November 1st…
The seven-inch form factor could occupy a new niche, offering the smartphone’s portability with the tablet’s larger screen size and bigger advertising real estate, with intriguing new possibilities for ad formats and audience engagement.
Curiouser and curiouser – or at least, hairer…
The Adfonic Global AdMetrics Report for Q3 2012: Apple is winning the Apple v Samsung two-horse race
As mobile advertising grows, you need to be smarter to win. And if you want to be smarter, you need data and insights.
This is why we produced our Global AdMetrics Report for Q3 2012, which builds on previous reports to give advertisers and publishers alike insight into what’s driving mobile advertising and how to plan accordingly.
The Global AdMetrics Report is drawn from all the activity across our smarter buying platform for the past quarter. If you want to read the report for yourself you can download the full Q3 2012 Adfonic Global AdMetrics Report. Then make sure you come back here and let us know your thoughts.
In which Wes Biggs, our CTO and co-founder, gives his take on RTB for the Huffington Post: “Imagine how the stock markets would look if everyone politely got in line. Each buyer would give their quote, in turn, and eventually the seller would, through some vague criteria, decide they’d heard enough, and sell to the highest bidder. It would be very inefficient, not to mention unfair. Much better to have crowds for markets. Let everyone pile in, assess all the options, decide if they want to bid and announce their quotes, publicly and quickly. It would certainly make buying bread a lot more entertaining.”
An extract from the Global AdMetrics Report, looking at publisher channels by share of ad impressions, advertiser spend among advertiser verticals, gender mix and demographic mix.
We’ve been reading this…
Real-time bidding (RTB) is thriving. The programmatic buying technology will account for 13% of total US digital display spending this year, eMarketer estimates, or $1.95 billion.
According to IDC’s Worldwide Quarterly Tablet Tracker, the worldwide tablet market grew nearly 7% over the second quarter of 2012. Android sales skyrocketed, while Apple lost share. Although Apple’s slowdown was partly due to consumers waiting for the company’s late October launch of the iPad Mini, the generous growth by Android’s Samsung tablet devices indicates that iPad alternatives should not be discounted.
Pretty insane chart from Horace Dediu at Asymco. He compares Samsung’s mobile operating income to Google’s overall operating income.
With Samsung’s Galaxy SIII outselling the iPhone in the third quarter, this raises the question for marketers of which smartphone offers greater potential as an advertising vehicle?
Beyoncé’s appearance at a Macys may have brought in big crowds, but not even a PR stunt from Queen B can save stores from their biggest competitor yet: smartphones. This holiday shopping season mobile devices are poised to have their biggest impact ever.
In no particular order here are some ideas that captured Rob Schwarz’s imagination in terms of storytelling through technology, social, mobile, and yes, t-shirt.
At the recent Inbound Marketing Summit, mobile was the belle of the ball – the trend considered most likely to fundamentally shape marketing in the coming years. Here are five tips Tim Hayden, SVP of Mobile Strategy for Edelman Digital, shared about the future of mobile, and what you need to know to stay ahead of the curve.
According to new research from Burst Media, more consumers than ever will be using their mobile devices for online shopping this holiday season, and those that do are more likely to make a purchase online, search for locations where a specific product can be purchased and search for last minute holiday deals.
The explosion in popularity of smartphones, tablets and the app revolution has fuelled a more than doubling in mobile advertising to £500m this year – just four years after the sector struggled to attract £25m.
10 per cent of US smartphone owners plan to purchase all of their holiday gifts using shopping apps, according to a survey of online shoppers by price comparison site PriceGrabber.
Google just published a new research paper that delves into the details of how tablet owners use their devices. Using diaries, in-home interviews and contextual inquiry observations, the company’s researchers observed how 33 U.S. tablet users interacted with their devices. Some of the results are pretty straightforward (tablets are primarily used for personal purposes and to play games and check email), while others were a bit more surprising. Just as many participants used their tablets in their beds as on their couches, for example, and a surprisingly large number of tablet owners use their iPads and Nexus 7s while cooking.
Apple is expected to up the ante in the tablet wars when it unveils the iPad Mini at a press event on Tuesday in San Francisco. The small version of the original Apple tablet, expected to offer a 7.85-inch screen, will stand as a more direct competitor to popular 7-inch tablets like Amazon’s Kindle Fire and Google’s Nexus 7.
With the holiday season on the horizon, retailers are gearing up for the rush of gift shopping that accompanies the last few months of the year. A September 2012 survey of US online buyers, conducted by market consultancy the e-tailing group and ecommerce service provider MarketLive, found that ecommerce will continue to siphon business away from traditional brick-and-mortar retailers, with mobile playing a growing role in that evolution.
Phew! And that’s it.
As we said at the top of the post, if you want to see more, visit the Adfonic Delicious page, follow Adfonic on Twitter, or even take a look at our brand spanking new Scoop.it publication (subtitled “From RTB to DSPs, the ABC of smarter mobile advertising”), where we’ll always share them on the day we find them, along with a comment or two.