This is an extract from Adfonic’s Global AdMetrics Report for Q3 2012. Published in November 2012, the top story from the report was that, across Adfonic’s mobile advertising platform for the quarter, Apple accounted for 37% of all mobile advertising impressions, while Samsung took second place in a fragmented market.
You can read the full Adfonic Global AdMetrics Report and see how Apple and Samsung shared dominance of a fragmented mobile advertising marketplace – or just read the extract below if you like your reports in more easily digested bites.
Adfonic’s network at a glance
Looking at publisher channels by share of ad impressions, compared to Q2, the Adfonic platform showed a larger share of publications focused on News, Sport and Information (+5 percentage points, or pp) and Social Networking (+6pp). The Entertainment channel decreased by 10pp.
Among advertiser verticals, Entertainment & Media and Technology & Telecoms shared 58% of advertiser spend. Travel showed the largest growth, from 2% to 8%.
Regarding Gender mix, Adfonic’s platform had a more even demographic balance than in Q2, with females increasing their share from 42% in Q2, to 49.3% in Q3. And for age mix, the age distribution in Q3 was very similar to Q2, with the 20-29 year-old age group accounting for almost 50% of all consumers.