In August of last year, Apple signaled that they would be responding to privacy concerns by deprecating access to the unique device identifier (UDID) functionality in iOS. Deprecation is a way of making certain features obsolete in future versions of … Continue reading
Welcome to our new ‘Getting to know’ feature. Every month, we’ll be profiling one member of the Adfonic team based in one of our local offices around the globe. This month, we’ve started the series in Madrid and caught up … Continue reading
Data and privacy are now increasingly key topics for discussion in digital businesses due to various bills being discussed in the USA and the EU Privacy and Communications Directive. To this end, the IAB USA MMCoE (Mobile Marketing Centre of … Continue reading
Todo el equipo español de Adfonic, hemos estado presente los días 21 y 22 de marzo de 2012 en la OMExpo celebrado en Madrid. Publishers, Developers y Advertisers han pasado por nuestro stand, interesados en nuestra actividad. Hemos conocido mucha … Continue reading
Some exciting results for the UK mobile advertising industry were announced by the IAB this morning. Results from the annual IAB and PwC mobile advertising spend study, which Adfonic contributed to, show that advertising on mobile devices rocketed by 157% … Continue reading
Our CMO Paul Childs was over in Spain yesterday to present at eShow Barcleona. In front of a packed room filled with over 200 delegates (plus all those peering through the windows from outside and watching online via the live … Continue reading
Check out this video of our CEO, Victor Malachard, speaking to David Murphy of Mobile Marketing Magazine at MWC 2012 about Adfonic’s global expansion and the opportunities around rich media mobile advertising.
After all the excitement around rich media mobile advertising at Mobile World Congress, getting your rich media campaigns up and running is a simple and straightforward process. A typical rich media campaign involves 5 key steps and the involvement of … Continue reading
So Mobile World Congress has been and gone for another year. A record 67,000 delegates from 205 countries descended on sunny Barcelona and the Fira Montjuïc to get a first-hand look at the latest smartphone and tablet devices and to hear … Continue reading