With just 5 weeks to go, planning is well under way and excitement levels are rising amongst the Adfonic team as we reach the final planning stages for this year’s MWC. Held in Barcelona from 27th February to 1st March, Mobile World Congress is the largest show in the mobile industry calendar and attracts more mobile industry players than any other event. Every year MWC defines the mobile trends for the year ahead; combining expert keynotes with major announcements, and a variety of exhibitors from all areas of the mobile industry.
This year will be no exception, with GSMA aiming to ‘redefine mobile’. In the past, a mobile phone was simply a device we used to make phone calls and send text messages. Today, our mobile phone is many things including our internet and social connection, games console, tour guide and, most recently, our wallet. Our mobile is constantly with us and always connected, and we’re using it to consume more and more media. A key trend for this year’s congress will be mobile advertising; the huge opportunities it now presents for advertisers to reach and engage with their audiences, and what’s going to be driving growth over the coming year.
If you want to learn about the wealth of opportunities presented by mobile advertising, then come along to Hall 7 (App Planet) and meet the Adfonic team at stand #7A96. We’ll be showcasing one of big game changers that’s driving the mobile advertising industry forward: Rich Media. Mobile ad networks are set to take Rich Media mass market this year, giving advertisers access to millions of consumers worldwide. Our team will be happy to give you an interactive demo on Rich Media; how it works and how it will benefit you. We will also be giving you the opportunity to win a Kindle Fire; drop by our stand and leave us your business card to enter the draw.
Mobile World Congress also presents plenty of opportunities to meet some new and familiar faces over a drink or two. Come along to Incognito Bar on Monday 27th Feb from 6:30pm-late for the Mobile Marketing Mixer. Hosted by Smaato, and co-sponsored by Poynt, Mobile Marketing Magazine, and ourselves , the Mixer promises to be a night worthy of any discerning party goer’s calendar with the chance to mingle with your peers from across the industry.
Don’t forget to get involved in the conversation on Twitter using the hashtag ‘#MWC12’, including ‘@adfonic’ if you would like to talk to us.
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