About a month ago, the Internet Advertising Bureau (IAB), the trade association for digital advertising in the UK, opened a speaking slot to the vote for its upcoming Mobile Engage event, a major date in the mobile advertising calendar. We put … Continue reading
Fourth Source: How brands can learn to stop worrying and love mobile advertising
Our CEO and co-founder, Victor Malachard, talks a lot to his contemporaries in the mobile advertising world, both on the agency side, and the brand side. This gives him a real insight into what they like about mobile advertising, but … Continue reading
The Drum: 30% of Facebook’s ad revenue comes from mobile
How things change. Not quite one year ago, our CTO and co-founder, Wes Biggs, wrote about Facebook’s mobile challenges – and the possible solutions – for Forbes online. His take on it was that, given its lack of of a … Continue reading
ExchangeWire TraderTalkTV: Wes Biggs explains the Mechanics of the Adfonic Ad Platform
The ExchangeWire TraderTalkTV series is a neat idea: get tech experts in to present an interactive piece to video in which they outline how their tech works and the benefits it delivers to end users. The style is informal, with … Continue reading
Mobile Entertainment: Brands are cautious, but the mobile ad space will explode
“Agencies will be spending a lot more and Apple and Samsung will continue to dominate. Weve will do great things and the launch is a positive move for the industry, which is likely to inspire other mobile operators and remind … Continue reading
The Adfonic Mobile Advertising Mash-up: Tablets, MWC, and the growth of mobile advertising
Three is a nice number (a magic number even), so we’ve included three of the latest blog posts and three of the latest posts we’ve been reading in this, our latest mobile advertising mash-up. Of these, the biggest impact by … Continue reading
“Last time there was this much excitement about a tablet, it had some commandments written on it.”
When we released our Tablets AdSnap research towards early March we expected some interest (that is, after all, why we do this), but did not anticipate the huge amount of copy it received. Take a look at our coverage page … Continue reading
VentureBeat: Three key areas for mobile advertising
Sometimes it’s best to get the outside-in view of how mobile monetisation is doing, and over at VentureBeat, David Yuan, general partner at private equity and venture funding firm Technology Crossover Ventures, talks about the three main issues facing mobile advertising … Continue reading
The Adfonic AdSnap for Tablets
We said it in our latest Global AdMetrics Report: tablets are hot, Android tablets are on Fire. Today, we release our latest AdSnap, in which we focus on the tablet phenomenon in mobile advertising. We first saw tablets gaining share … Continue reading
CSI: MWC – Crimes against mobile advertising and how to avoid them
At MWC this year our CEO, Victor Malachard, took part in a Q&A session around ‘How not to do mobile advertising’. So we put our heads together and thought of innovative ways to present this, and came up with CSI:MWC. … Continue reading